2 Steps for creating a Business Product for your Market


Every business product for your market iseither in the form of a service that it’s rendering or a physical product itself.

The major pain an entrepreneur can experience is when after your product has been made and placed in the market, nobody comes there to buy it even if the product is a very good one.

Hi everyone my name is Timileyin and in this post i will be talking about 2 quick and simple ways to create the right business product for your market.

One of the major error in sales is that people often sell the wrong product while thinking they are selling the right thing.

They feel it’s the right thing because of these reasons.

They feel that the most important thing about their business
Their boss or an expert told them to.

The truth is that it’s more than just you alone, you are not the one using the product majorly.

Your customers are majorly the ones using it and if you want real sales, you should consider knowing what your buyer’s blueprint are.

Your buyer’s blueprint is basically what your client wants, how he or she wants it, the shape, the amount he or she can afford and so on.

I fell into this same issue a while back. I was in a business that deals with online magazines.

What we do is that we go and interview top CEOS’ where we ask them how they started their journey, what challenges they faced, how they overcame those challenges, their vision and many more.

We also write articles that we add to each of those interview sessions.

By the time we were done, it looked perfect in our eyes, we had our website ready, we had our app ready in playstore and then we launched.

Guess what, nobody came to buy and funny enough it was just for a dollar but still nobody came to buy anything.

We ran Facebook and Instagram advertising but still there was no improvement.

It was then we realized that the product we created wasn’t for the customers but it was for us.

We then had to change our model and also created a buyer’s blueprint

Here are two quick and simple ways to go about your buyer’s blueprint and to do that you need to ask your potential customers these 2 questions.

1. What do you value most?

Asking your clients or potential clients this question may look like a bomb to them, most of them may have even never thought about it before so they don’t even know what to say.

Most of them just say i don’t know.

You should press further by asking them that if they knew, what would it be.

You should give them some space to think about it for those who need it so you can get an honest answer.

Once the answers start flowing in, make sure to pen them down to keep track of them and also to know which of those needs are really important and also ones that you can afford.

2. How do you know you are meeting their value?

This is also an important question to ask because as much as we have an idea of what their blueprints are you should also ascertain that once your product is ready you should ensure you reach out to them to know if it’s really what they want.

You also need to need to make sure that the product you are selling to them has viable channels for distribution.

One way to ensure that you are giving your customers what they want is to take your time in bringing out your whole idea to fruition, as every stage comes try to reach out to your customers if they like it and how well can you improve on it.

Once that stage is completed, you can then tell if you should go ahead or take time out to readjust your product or service.

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Komolafe Timileyin is a passionate entrepreneur that loves to solve entrepreneurial issues. He is also a blogger and an upcoming Engineer.

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