When starting off a freelance writing business, knowing your audience is key and how to find them too is also as important as knowing them.
In this type of business, your confidence matters a lot to actually have a say in the business market.
Below are the primary steps to take when starting off your freelance writing business.
- Carry out an extensive market research
- Having a unique value adding proposition
- Create a compelling plan for your marketing
Let me explain those listed points in details
1. Carry out an extensive market research
When starting off any business including the freelance writing business, you need to know who will be needing your services and who wouldn’t.
You need to know where to find them and how to find them
You need to know who your competitors are and carry out a SWOT analysis on them to know their strengths, weaknesses, the opportunities they are exposed to and the threats they face. It’s more or less like a background check on them.
You also need to know the target audience of your competitors are to better direct you on how to navigate yours.
Your market research will also give you an idea of how large your market is so as to help you in broaden your horizon as to what to expect and what to aim for.
In terms of knowing where your services can be needed, you can look up on the following freelancing platforms for more details.
When getting into the freelance writing business, you need to be aware that there are a lot of other similar businesses like yours and they have gone ahead of you, what this means is that for you to get recognized, you need to have a unique input that your customers need and the other competitors don’t already have.
They may have those inputs but to create a spot for your business, you need to be able to fine tune yours to make your potential customers have a different taste and feel about the service being rendered.
Basically, this aspect just refers to what you can offer as a business and how you can make it better than your competitors because eventually you will want to get as much clients as possible even if it means taking them from your competitors.
To get your unique value proposition, you can engage in SWOT analysis to know what your competitors strengths are, their weaknesses, the opportunities they are exposed to and the threats they face.
Doing this will give you the opportunity to identify the faults that have not been attended to and with that you can leverage on it.
3. Create a compelling Marketing plan
As a business person, once your product has been created, you will have to market it. This results into why the need to having a plan is imperative.
Your plan is more or less meant to guide you into how to get your product to the potential customers who need it.
For the freelance writing business, you can partner with writing companies where your business services would be required.
Investors too are a great approach to it as they can make some channels available to you where you can market your product.
You also need to have a budget because marketing on it’s own is a big deal and if you are ready to make the best out of it you should be ready to spend. But do so wisely.
You can learn some of those marketing skills you could have paid for and while doing so you can save some m money in the process.
You can leverage several social media platforms to make public your service.
Although having a marketing plan is good, in the real sense of it, it may not turn out as you had expected that’s why you shouldn’t be too rigid with your plans, try and be a bit flexible in case a change has to be made in the process.
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