When it comes to promoting a business name, two major challenges come into play and it impacts on the popularity of such business. The first major challenge is the financial demand it makes on such a business owner and the second one is the lack of adequate knowledge to do what needs to be done to help scale your business.
In this article, I will be addressing both at the same time which is discussing ways to promote your business at extremely low cost and also showing you what to do to get it done.
If you fail to plan, it means you have planned to fail. It’s as simple as that.
Before thinking of doing any promotion whatsoever, you need to take into account certain key areas in your business market.
Things like taking a demography of the people that your product is applicable to, their age bracket, occupation, interests, gender and so on.
In doing that, you begin to pose some questions to yourself like “having known what this people like are like this, how do I come in to satisfy their needs?”
The world has become a global village now and one of the fastest ways to let people know what you do is through the internet and the best place for you to explore it is by having a website for it.
To get a website for your business, you can leverage on platforms like WordPress and set it up. To set it up, you can leverage companies like Godaddy, Namecheap, Wix and get it set up easily. This is a better platform to get your business website ready in terms of cost.
Once that is done, you can promote your products on your website and also make sales from it. You should also ensure to have your website name mimics your business name
When your website has just been created, it will not rank at all and it may add little to no effect on your business popularity but when you employ the efforts of what is called SEO (Search engine optimization), it can help speed things up and get your website start ranking.
You should also take note of some things, owning a website is good but what if your potential customers want to understand your product well and they can’t understand on the website, what would be needed would be to add a blog to your website.
This blog will basically go into details about everything your business is in terms of every product and services. It can also serve as a platform where answers to frequently asked questions are being answered.
3. Leverage the social media network
Just as I earlier mentioned about the power of the internet, one other platform to grow your business name is to use the influence of social media channels.
This is a very powerful approach and if you know how to go about it well, you won’t have to spend a dime when trying to promote your business through the platform.
Once you open a social media account for example Instagram, you need to start growing your followers and start engaging with them regularly. Once you are able to get this up and running, you can then start experiencing traffic to your page and also referrers.
Examples of social media accounts to look into include: Facebook, Instagram, Twitter, Pinterest, and LinkedIn.
4. Using Merch
One of the most practiced ways of promoting ones business is to give freebies and merch. One major factor here is that what the business gives out must be of value to those receiving it. To get this right, a market survey is also necessary.
A common freebies mostly given by businesses are T-shirts, caps and so on.
Read, practice and share.