5 Tips to Help Convert Sales Leads in your Small Business


Every entrepreneur or business owner is always looking for ways to earn more from his business through sales.

Growing a business can be a very challenging and difficult thing to do , many at times it takes a long while before results can be seen.

One of the brilliant and most effective ways to grow your business is the use of sales leads and these sales leads are people or businesses that have the potential of becoming a client.

Hi everyone my name is Timileyin and in this post i will be talking about how to convert and target sales leads to becoming clients.

Below are some workable tips to grow your business through sales leads.

The first is

Identify Who Your Target Audience are

Before setting out to start your business, one of the things to figure out is to find out who you are adding value to and whose problems you are solving.

This section involves making out time to understand who your potential customers are by identifying some key features like knowing who they are, what they do for a living, where to find them and so on.

The second is

Carefully Selecting your Advertising Method

If you want to have leads coming to your business, one sure thing to do is to come up with an advertising plan so as to inform your potential clients about your products and services.

Due to the presence of various advertising methods, not all businesses can afford a couple of them therefore as a business you should come up with a marketing plan.

Some of the channels to promote your business brand, product and services are blogs, influencer marketers, niche websites and so on.

The third is

Generating a Sales Funnel

Having done the necessary things like identifying who your target market are, where to find them, what they do for a living among other things and also finding out the right approach to reaching out to them, you can then start planning on the means to collect their contact details so as to keep in touch with them.

Since every business should have a website, you can utilize that to get their contact by creating a landing page where potential customers can submit their details for a reward. The reward could be a coupon or a gift just something to serve as an incentive.

The fourth is

Building Relationship with your Clients via E-mail

To further buttress the point on advertising,  one of the popular and most effective ways of reaching out to potential clients is through the E-mail.

E-mail marketing is one of the ways to build a continuous relationship with both your potential customers and your already existing customers.

Since all businesses should have a website, you can create an email newsletter box where your customers can fill in their email addresses  so as to consistently get mails from you to them and to maintain a good relationship.

The fifth is

Making Good use of Social Media for Publicity

There are a lot of opportunities available in the social media world when it comes to publicity, through social media you can generate and build good relationship with your potential customers and existing ones and thereby generate new leads.

There are various social media platforms to publicize your product or services, social media platforms like Facebook, WhatsApp, Instagram, YouTube, snap chat,  LinkedIn and many more.

Once you have generated those leads, you can use those social media platforms listed above to communicate effectively with them so as to find out certain things like what they want, how much they are willing to pay for it, how they want it and so on.

The more positive correlation the lead has with your product, they more likely to trust you and your product and as a result turn to reliable customers.

You should be aware that lead generation can be a long catch but it’s absolutely worth it just by following the tips listed above .

There is nothing as rewarding as implementing what you have read not just storing the information within you. Therefore please ensure you follow these tips and any other additional tip you get from other platforms so as to help foster growth in your business.

Read, practice and share


Komolafe Timileyin is a passionate entrepreneur that loves to solve entrepreneurial issues. He is also a blogger and an upcoming Engineer.

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