One of the major reasons why businesses fail to scale up their marketing is the lack of adequate money to make that possible.
Do to this primary reason, most businesses try to devise ways to promote their businesses irrespective of the price tag on advertising services. To promote your business at really low cost, there are 5 ways to go about it.
Below are some of the tips to leverage on
1. Go on personalized outreach
What I mean by this is that you need to take your marketing on a personal level and by that I mean doing it yourself.
Firstly, I’m not saying you don’t need the services of a professional. What I’m trying to say is that if you are running on a shoe string budget, it’s best to do your marketing yourself.
You can then bring in a professional later on in the business when the need is absolutely needed but by then you should have been able to grow your business to a particular level with your personal marketing skills.
Some of the marketing you can do by yourself include making use of social media networks, email marketing, blogs relating to your niche of business and leveraging on related events where in you can be a partner and indirectly promote your business with that.
2. Employ the services of freelancers or remote workers.
One of the main reasons for doing this is the fact that you mostly just pay such an individual or organization once or a few times unlike when you have such persons as part of your employees.
Also, most freelancers tend to charge way less when compared to the amount you pay to full time staffs and they can also help in some quick jobs like designing your logo, flyers, website and so on.
Although a freelancer can take more time especially if it’s only an individual doing it but most often than not they end up providing you with a quality job done.
3. Pay in parts
When trying to boost your sales and you intend to do some marketing on your business, some marketing companies will demand a large sum of money from you and trust me that’s just how it is but since you are on a shoe string budget, you cannot afford to go down that part but instead what you can do is to look for another marketing agency that allows you to pay in segments and not just a huge amount at once.
This will most often than not help you minimize cost and optimize your output.
4. Engage with your customers to help spread the word
The best prove of a product’s potency is the words of the consumer. If you can be able to talk to your customers to help you refer your products to their family and friends, then your business will in no time become the talk of the market because other people will believe the words of their friends and family members over what they see about your product on social media or any other platform they see it.
This type of marketing actually costs you no money in that all you just need to do is to convince your customers to help you spread the word and if your product is good enough then you have nothing to worry about.
One other way to encourage your customers to help you spread the word is by being nice to them and friendly because one thing that brings a customer coming to your store irrespective of how good your products are is your customer service approach.
5. Do a thorough market research
To experience a seamless adventure in business, you need to know your market very well and the only way to go about it is by doing a thorough research.
It is often said that experience is the best teacher which may be true but it is best when you are learning from someone else’s experience and not yours because if it’s yours, you may never recover from it.
For example when trying to go into an online business and you have chosen a niche of your choice, you don’t just start putting out your content out there, what you need to do is to first carry out an extensive research on your niche.
If it’s a blog, you can use several tools like SEMrush, MOZ, and many others to get keywords that will be right for you to use and you can rank well with it.