6 Personality traits for effective communication for your Business



Effective communication especially in business is a cardinal trademark of a successful business because of how complicated human beings are.

Each one of us relates to different people in our lives differently. Probably, you don’t talk to your spouse the same way you do your neighbor, nor do you talk to your children the same way you do your parents.

Why must your communication style in business matter?

We change our style of communication based on the type of connection we have. We go much further by also tailoring our style to the personality of the individual. There is also an understanding that those who can withstand rough talk and the more sensitive ones. All of us alter our style of conversation based not only on our relationship with the individual but also on their personality.

It’s normal for us in our professional lives to only follow a one-size-fits-all approach to communication, whether it’s an employee, boss, customer or coworker. When we fail to adapt our communication style to their personalities, we typically fall short of genuinely connecting with other professionals. This is an ineffective communication service and hinders our ability to build strong, trustworthy relationships with other professionals.

By recognizing the styles of personalities in which we work and modifying our communication style to suit, we will have more impact on the conversation and relationship. As a result, colleagues understand ideas better, workers have a clearer vision, consumers have higher expectations and the knowledge they need to make more educated decisions is bossed.

What are the different personality traits and how can you maximize them in your business

Start by recognizing these six fundamental types of personality to suit your business communication style: analytical, controller, personal, supporter, intuitive and functional.


1. The Analyzer

Analytical personalities are fact-based thinkers. They rely heavily on numbers, data, statistics and facts. Whoever presents information without this positive information is at best dubious or ill-prepared.


When you interact with a person with this style of personality, it is best to jump right in with details. Open your conversation with statistics and evidence that help your discussion. Do not lead with small talk or try emotional reasoning to persuade them. This type of person prefers a well-organized and thorough structure set out in maps, graphs, and lists.

When addressing or talking to an analyzer, be armed with

  • Facts and Figures
  • Well-organized theories thoroughly backed by facts and analysis
  • Answers that can combat skepticism.


2. The Controller

The controller is often known in a position of authority because he is a fact-based decision-maker. They are very goal-oriented and typically assigned to leadership roles in the office, on a project or in a situation where decisions are taken.


We have no space for information unlike the analyzer, and will forge ahead with a project, even if they don’t have everything they think they need. Being fast, efficient and successful because they are mission-driven is what they prioritize. They are outcome-driven, requiring specific, actionable objectives.

Before approaching or talking to a controller, be prepared to

  • Cut to the chase in time
  • Set targets, targets and corresponding deadlines
  • Include findings that are results-based
  • Non-emotionally address objections


3. The connector

Connectors are above all warm in relations of personality and interest. We are working to understand us, and to make sure that everyone is noticed. They are known for being polite, dry, outgoing and approachable. Conflict is not what they care about.


Don’t be fooled into thinking there is a pushover to this type. They usually have a lot of control over others because they value relationships and work hard to make sure that everyone gets understood.

This type of personality fits well with established relationships built on credibility and relationships. We like interactions that are emotionally driven, and want to express their thoughts and feelings. As a consequence, they tend to take business decisions based on emotion as much as they do on the facts that are put before them.

When meeting or talking to a connector, plan with:

  • Time for small talk and personal communication
  • Stories and observations that fit in with your overall subject
  • Examples that paint a picture of the issue at hand
  • A gesture that demonstrates respect for their time and attention


4. The Supporter

Usually that type of personality is quiet and reserved. We just don’t like confrontation like the connector. They are dedicated and good listeners. They are capable but they do not want to take a stand. It is especially true if it involves voicing an opinion which is contradictory to an analyzer or controllers.


Until meeting or talking to a supporter, be prepared by

  • understanding which main stakeholders they wish to make happy
  • the most relevant motivating factors they want to overcome
  • A particular timeline to discuss and
  • then gently push for follow-up


5. The intuitive

Intuitive thinkers are pursuers of great-ideas. They are trust-based professionals who rely on others to manage project information while looking only at the results they produce. After their standards have been set, they expect nothing less, and assume that promises will be made by others.


Those kinds of thinkers hang on to agreed dates and deals made. Above all, they treat their schedule with precision and time-value.




Before approaching or introducing yourself to an analytical thinker, be prepared to

  • respond to deadlines
  • Deliver on your promises
  • Spring straight into the subject while avoiding small talk.


6. The Functional

The machines that make ventures run are interactive personalities. They are process-driven thinkers who care about the information. Most businesses rely on them to manage high-priority tasks because, while preparing for all results, they think carefully through options and risks.


This personality is highly structured and appreciates those who can understand broader job scopes. Before approaching or introducing this form of personality, get prepared with

  • Evidence that support your ideas Information about how the project or plan will proceed
  • A lot of time to encourage them to think over potential outcomes.

In Conclusion

Being a great communicator will allow you to learn the personality characteristics of your colleagues, supervisors, customers and staff. This this helps your business in terms of productive communication, thus preventing stressful experiences. Knowing the specific personality styles of those with whom you communicate professionally (and tailoring your communication style to suit their needs) will enrich your relationships with your colleagues in the workplace and help you gain greater respect and power.


Komolafe Timileyin is a passionate entrepreneur that loves to solve entrepreneurial issues. He is also a blogger and an upcoming Engineer.


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