Business promotion so to speak may not be an exciting activity for you due to some of the hard nuts to crack on the way but it’s an integral aspect for the growth of your business.
Business promotion is basically getting your business out to the public to access but many at times, it costs a fortune trying to advertise your product which isnt too good for businesses especially startups.
Hi everyone my name is Timileyin and in this post i will be sharing with you different ways to promote your business at low costs and also do so efficiently.
The list is not in any form of hierarchical order.
- Promoting your business whenever you communicate
- Make your vehicle as a form of advertisement
- Promote your business using social media
- Have a blog and promote your business on it
- Take advantage of press releases for your business promotion
- Adopt cross-promotion marketing
- Give out incentives as business promotion
- Promoting your business during leisure activities
Now, having listed some ways in which you can promote your businesses at low cost, let me explain them to you one by one.
The first way that i mentioned is to always
PROMOTE YOUR BUSINESS WHENEVER YOU COMMUNICATE
This is a very common and effective way of promoting your business at NO cost, all you need to do is while having a communication going on with someone, you can bring up something that will warrant you to talk about your business , then while doing that you can give the person a valid identification means like your business card.
This business card should contain vital and basic information about you and your business like your business location, your personal contact number, business number and email address, business logo.
The second way is to
MAKE YOUR VEHICLE AS A FORM OF ADVERTISEMENT
This is also an inexpensive way to advertise or promote your business. If your business has a car, bus, truck, tricycle or what have you, you can have place a poster of your business on such vehicles and as they move around often , people get to see them and also take note of them.
This approach is what most schools use to draw attention to them.
The third way is to
PROMOTE YOUR BUSINESS USING SOCIAL MEDIA.
Social media platforms like Facebook, Twitter, Instagram, YouTube and so on are very good ways of making your business known to your potential users.
This approach captures users that are most likely not in your locality and one good thing about this approach is that you don’t need to pay to have a social media account, it’s freeeeeeeeee.
The fourth way is to
CREATE A BLOG AND PROMOTE YOUR BUSINESS ON IT.
Article writings is a very decent way to let people read your mind and one cool platform to get your article up is through blogging.
Now you may be thinking of the stress of having and running a blog alongside your business but you really do not need to have a blog, you just need to write a brilliant, top notch and high quality content then reach out to top bloggers in your niche as well as magazines and newspapers then post your article on their platforms and while doing that you should indicate ways in which you can be contacted.
The fifth way is to
TAKE ADVANTAGE OF PRESS RELEASES FOR YOUR BUSINESS PROMOTION
This approach is kind of a subtle way to promote your business because it’s about using the activities going on in your business like talking about a new product, a new investment and so on and having them in publications just to get promotions for your business and note, the publications could be could be printed or make available online but i’ll recommend having it online so as to save cost and also to cover a wider range of people.
The sixth way is to
ADOPT CROSS PROMOTIONAL MARKETING
This is not so common tho but it happens to be a brilliant and inexpensive way of marketing your business.
This method is when different business owners pull their resources and businesses and market them for each other.
This is a very good way of promoting your business and it also generates high turn over.
The seventh way is to
GIVE OUT INCENTIVES AS BUSINESS PROMOTION
This approach is one of the most common means of attracting customers to your business.
This is carried out by giving a “give away” package to a certain number of people that patronises you over a specific period of time.
This is more of less like running a promo.
The eighth way is to
PROMOTE YOUR BUSINESS DURING YOUR LEISURE ACTIVITIES
This is also a subtle way of marketing your business in the sense that while performing your leisure activities during your leisure time, you can just chip it in and pitch your business.