Why should your Business move to Cloud PBX


Business operates around your capacity to communicate easily, efficiently and effectively. A cloud PBX (private branch exchange) framework is all you need for you to be able to do this and eventually have a phone solution for your business


Cloud PBX is growing into one of the market’s most successful telephony systems, and any company that really wants to remain competitive needs to go cloud-PBX.


Based on the 2018 State of the Cloud Survey by the Rightscale, it has been discovered that 81 percent of businesses already have a multi-cloud strategy in place, this stemmed from the fact that cloud computing went mainstream in 2018. The survey also found that 96 per cent of companies are using it in one way or another.

The Statista also estimates that about 3.6 billion internet users were expected to use cloud computing services in 2018, up from 2.4 billion users in 2013. Since cloud PBX is focused on cloud computing technology, this massive enterprise-led migration to cloud-based technology is a strong call-to-action that you need to follow, and a sign that it makes a lot of business sense.


The term “internet” is possibly associated with web representations that its software creators use to describe the meaning of the Internet. The symbol was used to represent the difference between the service provider company’s obligations and the client’s responsibilities.

Cloud technology means your business can navigate Cloud data and resources from any of your internet-connected devices. So, if you have a cloud PBX service, you’ll be able to use all regular PBX functionality in your home or office without having to resort to an actual PBX.


The purpose of creating your company should be to please your customer or client and make a return on your investment. To achieve this, all the processes and efficiencies that are needed to make things run smoothly and reach the endgame have to be factored in and prioritized.

This becomes more important, as technology continues to advance and new innovations constantly enter the marketing landscape. Any attempt to stick to your old and obviously antiquated ideas can be detrimental to your business, and may even cost you your fair market share.


The telephone is the most potent means of communication in and out of any business setup. It’s quick, fast, swift, powerful, accurate and in real time.


Yet the question is what kind of telephone system do you use for your business? Is it PBX in the cloud? If not, you’ll need to turn to cloud PBX.

Why should you use Cloud PBX

A private branch exchange (cloud PBX) also known as an Internet telephone system is based on a provider who is responsible for hosting the IP-PBX as well as handling the infrastructure needed to ensure that the services are made available to the telephone system. Typically, you connect the desk sets into a router and this means that an IP-PBX server at the provider’s location manages your calls, signaling, and apps.


The cloud PBX provider’s two basic ways of charging could be on a monthly basis that includes a minute package and possibly some specialties, or a calling cost per minute. The rates depend on which of the two options you want to go for.

Because you can calculate the minutes you spend on the phone in a month, comparisons can be made easily to decide which plan is better for your organisation. If you are looking for extended features, that means you have to pay more.


On-premises, by contrast, is also known as an IP-PBX telephone system. The typical PBX device that exists at a venue, such as a computer equipment room or telephone closet, isn’t much different.

What you might find the difference between them is the development of the technology involved in IP routing. Using a LAN, you’ll need to send signals to the IP-PBX server via an IP phone.


Use SIP trunking, calls can need to go through a traditional phone service, as well as voice over the Internet (VoIP). To connect the device to the conventional telephone company provider, you use gateway cards.


The on-premise cumbersomeness is definitely the reason why a study revealed that in 2018 50 percent of IT leaders stopped using on-premise communications devices, but this is expected to rise to 90 percent by 2021.

How does Cloud PBX work

All cloud technologies are internet based. For your cloud PBX to function, it has to be connected for its internet connection to your Mobile, or internet phone.


Therefore, to use a cloud PBX, you need to have a VoIP or other IP system in place in your office. A lot of VoIP service providers will gladly include their PBX options at little or no additional charge.


Your cloud PBX can be accessed from any equipment that can run the configuration program for the cloud PBX with a custom account. It ensures that from even remote areas you will be able to access your cloud PBX as it has internet or software that you have approved for use with your network.

Only login with a password, authentication means, or address a security question from that app is what you just need to do. Through middleware, the multiple devices can communicate with each other, a software that enables your cloud to have different means of access.


You get greater mobility and flexibility when using your office phone and cloud PBX. You don’t have to miss your calls even when you’re out of the office, since you can stay connected through your cloud PBX.

Your cloud PBX service provider stores and maintains all the data you want to carry onto your cloud PBX. This means the service provider can direct your calls to their recipients over the Internet.


Your service provider can also back up all the useful information you want it to store in the event of a data loss, particularly when your computer is packing up. In this type the ability to repeat data is called “redundancy.”

Advantages of cloud PBX to your business

You won’t want to plunge into a venture that won’t eventually produce dividends for your company, so you need to consider these five advantages of cloud PBX before transitioning from either the conventional phoning or on-site PBX framework

1. Size, enhance customer service and save costs

The most important benefit you’ll probably derive from a cloud PBX system is its low cost. A cloud PBX comes as a service so you don’t need to spend any extra cash to buy any new physical equipment.


But, if you think this is important, you can purchase VoIP-enabled desktop phones, or you can have your device go through mobile phones. Cloud PBX services can provide even greater value by delivering near-infinite scalability and lower costs, breaking free from on-premise limitations, ensuring you always have the exact capacity you need.

If you experience a sudden growth in your business you can quickly provide PBX services for every new employee. You can de-commission them along the same line when people leave.


If you’ve got an unexpected upsurge in inbound calls, probably due to a successful marketing campaign, you don’t have to think about it, the cloud will take care of that. And it’s all far more manageable.


You can instantly set up and scale up employee resources, through user-friendly web interfaces. You just pay for what you use–as an easy, monthly subscription per account–and can see your billing details at any time.

This also improves your customer service because you won’t have to procure funds to buy and install some new equipment when you’re experiencing an upsurge in your business all you need is for the workers you need onboard to just carry on with what you’ve got on the spot.


Last but not least, as well as no heavy equipment or network block numbers, the overall costs will be smaller because you will not pay for installation and maintenance. Cloud PBX providers are able to keep prices down by purchasing services in bulk at relatively low rates and operating their systems more cost-effectively as well.

2. Outstanding Circumstances

Despite its outstanding functionality, there are sufficient benefits derivable from cloud-based PBX systems. The global trend is to move away from a traditional work atmosphere and concentrate more on being able to be flexible.


For large businesses, therefore, it has become German to prioritize the ability to communicate in real time. Internet connectivity has allowed you to conduct your business with cloud PBX systems through your computer, or even smartphone.

All workers on your payroll can also go ahead to tailor their telephone settings to whatever suits them and is comfortable. You will be able to channel all their calls, as the case may be, to their offices, computers and even their mobile phones.


All the essential ingredients that you need to run your modern business efficiently, such as text messaging, voicemail with transcription, call recording, and vendor services integration, prevail on cloud PBX. There is no specific order in which a cloud PBX has to come with apps, it’s your duty as the customer to decide what you want and then ask your vendor for that.

3. Collaboration improved and productivity increased

Company just changed. With a cloud PBX you can do a lot more than with an on-premises PBX. There’s a great chance of improving internal cooperation and efficiency.


Since everyone will be on the same page with cloud PBX, there are ample opportunities for communication and cooperation that will eventually translate into higher yields and greater ROI.

4. Good Communication tools

Until embarking on cloud technology, existing PBXs had many networking devices, including voicemail, call groups, and conference calling. Nonetheless, cloud PBXs have brought all of these to a completely different level, now they have features like:

  • Presence so you always know when there are colleagues available.
  • Calling and conferencing audio and video, and enhancing in-depth communication.
  • Messaging and chatting in real time, prompt responsiveness.
  • Unified messaging, so all your email, text, and voice messages can be displayed together.
  • Means to reach the global corporate phone directories quickly, reduce hassle, and save time.
  • Single extension dialing global available.


5. Trustworthy service

Undoubtedly, in order to carry out your daily business transactions effectively, you need telephone contact, so it’s important that you need a secure means of communication. This is where cloud PBX networks are heads and shoulders above traditional public switched telephone network lines, which are not hosted on the internet and have no backup methods in place to lean on as well.

Companies are moving away from traditional phone’s bulky copper cabling. We shift focus away from threats to natural disasters and the replacement costs of acts of vandalism and so, do you.


Why do you have to be bogged down by needless wears and tears that ultimately lead to unwarranted downtimes? With cloud PBX all your details will be in the cloud, and if a problem arises, you may only have to experience little to no stoppage or time-out.

In Conclusion

Since cloud PBX use is expected to hit 90 percent by 2021, this definitely means companies are generating revenue from it, and you should follow suit. Nonetheless, you should remember that most advances in technology have one or two drawbacks, and that may also be the case for cloud PBX.


Two things you need to seriously concentrate on before you subscribe to any service provider are security and internet connectivity. Where you have poor internet connectivity or are unable to protect your link properly, cloud PBX may be frustrating.

To function properly, you need strong connections, and as it is Internet-based, cyber criminals will capitalize on that to wreak havoc on your business. Any provider with whom you wish to enter into any sort of cloud-based PBX agreement must show you evidence of physical and network protection, session initiation protocol endpoint security, tracking and detection of toll fraud, and a personalized monitoring system that gives you a signal of any questionable behavior.


If you can determine these, you have no reason not to switch to cloud PBX because you are keen to improve your business ‘ competitive advantage

Komolafe Timileyin is a passionate entrepreneur that loves to solve entrepreneurial issues. He is also a blogger and an upcoming Engineer.

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