7 steps in building your business Marketing dashboard


Your marketing campaigns effectiveness depends on the capacity to assess efficiency and make improvements.

You can optimize what works when you know how well your campaigns are going, and discard what doesn’t.


Getting a way of monitoring your KPIs in a fast and efficient way will improve your marketing efforts.

To help you get a good picture of the state of your marketing activities, you will set up a marketing dashboard. A marketing dashboard is a tool that allows you to visually represent key metrics and results in one place.

Using a marketing dashboard offers many clear advantages for your company, having relevant information is particularly useful for a marketing team.

Customisation: To monitor almost anything you can build a marketing dashboard: email marketing, SEO, e-commerce campaigns and more. You can customize it to display any important KPI, using suitable charts.

Sharing knowledge: A dashboard will allow your team or teams to obtain timely information that will impact their performance. Key metrics monitoring can keep employees on the same page and help to share information.

Educated decision-making: It can make a difference in how you make decisions by being able to get data easily and process it quickly.

A visual interface encourages data making sense and then allows better decision-making.

Instant Visibility: You can set up marketing dashboards that display marketing campaign data in real time. This provides instant exposure which can assist in making timely decisions.


Time-Saving: A marketing dashboard is a multimedia resource that displays data using graphical representations. Gaining valuable knowledge at a glance and saving time is particularly useful for managers and other decision-makers.

Motivational Tool: An additional benefit to using a dashboard for ads is that it can help inspire workers. Visual representations of change will make individuals feel more comfortable and encourage them to proceed.


Measuring and monitoring strategies will help you make things more successful. You’ll also get powerful insights that can fuel success in your company.


A marketing dashboard offers an enticing visual interface that makes decisions quicker-which is why each brand should use one. Let’s see how you can build a marketing dashboard that gives you the right insights.

Setting up a marketing dashboard requires careful planning. Building one without a purpose will not serve your business and can even detract from your campaigns.

Here are some of the most critical steps to take when designing your Dashboard for marketing.

Choose the right platform

A range of online resources are available to help you build an efficient dashboard.

You may use a free tool such as Google Marketing Platform. The benefit of using it is that it interacts with many of the apps Google already has.


For companies using Google Analytics and Advertising it makes sense to use its marketing platform. There are many other websites offering free use of their apps too.

A major benefit is that you can use pre-made templates that make fast set-up of a dashboard simple.

Understand your audience

You can set up your Dashboard for monitoring and tracking any activity.

When setting one up, you need to consider who the audience is. A decision-maker may want a dashboard that monitors key campaign results.

Whereas a marketer in social media would need analytics that monitor social activities.


One of the first steps you need to take is to realize who your primary audience is for a Dashboard for marketing.

The dashboard needs to reflect what matters, whether it’s the sales team, the customer support staff, or an executive.

If you lead a cross-functional team then sit down with the leaders of your team and prioritize the relevant KPIs.

Determine your goals

When you know who your audience is, you’ll have clarity on the goals that matter. If your team or department has several goals, then you may need to prioritize the most important ones.


Trying to manage KPIs will clutter your dashboard for multiple divergent goals. Decide, instead, which goals are your priority. You can set up multiple dashboards for various goals, too.


Choosing the KPIs to imagine on your dashboard will help you with the next step: getting your goals clearly charted out.

Choose the right metrics

Using the KPIs to become simpler when you’ve decided who your target is and what your goals are.


The KPIs you choose can represent the specific marketing strategy that you are pursuing.

If you are monitoring your SEO results, for example, some of the metrics you can track are bounce rates, traffic, backlinks, and others.


Open rates, and clicks will be critical metrics for e-mail marketers. Research shows that 60 per cent of marketers use conversion rates as a means of measuring their email marketing campaigns ‘success.

You will need to take into account the time period and the data sources when selecting your KPIs.

You may want to collect data in real-time or get a visual representation of the changes that occur over months.


The campaign form and your goals will help you decide which time frames to use. When setting up your dashboard you need the best source of your data as well.

Pick your data source

The key advantage of a marketing dashboard is that monitoring data from various sources is a single unified location.

Often, companies need to partner with growing channels providing their own business intelligence resources.


Social media platforms, email marketing service providers and others have their own systems for marketing analytics.

You need a marketing dashboard that brings together all those sources of data.


Compile the key data sources you want to use while creating your Marketing dashboard. A dashboard can be especially useful when monitoring the output and returns from paying sources.


Marketing dashboards provide you with the ability to create charts and use templates that are appealing to you.

You will have options for color and style that will allow you to create the best visual board to suit your needs.


Still, however, businesses make the mistake of incorporating too much information and using too many widgets.

When setting up your Dashboard for marketing, remember to concentrate on simple and effective templates.

A marketing dashboard is designed to provide information that you can recognize in one glance. Consider using premade models on many dashboards too

When it comes to conveying relevant information the final design matters.

For example, you’ll figure out the best content format for your audience by comparing different types of content.

You’ll know that image articles get 94 per cent more views without any graphics than one. You can note that videos do better than any other kind of content on social media.


It’s important to design your dashboard, as it needs to be easy to understand. It should relay relevant information, too. A complicated, cluttered dashboard can only lead to confusion and misinformation.

Control and scale

Once you have set up your dashboard for marketing, it’s important to make adjustments whenever necessary.

Over time, you’ll be able to understand how your system suits your business or whether you need details to be added or subtracted.


Your marketing dashboard may need to be updated to reflect more practical objectives.

It will also help to make improvements to the timeframes, data sources and architecture. Creating your Dashboard for marketing is not a one-time task.

You will continue to monitor whether this is useful and make changes so that it gives you timely and accurate information.

Knowledge is strength, and as in any other field, this is true in marketing. Using a marketing dashboard will streamline your ability to collect and track relevant data.


You will save time and get insight from a visual format which will communicate substantial information at a glance. We have looked at the reasons why a marketing dashboard is relevant, and how it will help you build one.

Use the information provided and build your own dashboard of visual data to drive your company

Komolafe Timileyin is a passionate entrepreneur that loves to solve entrepreneurial issues. He is also a blogger and an upcoming Engineer.

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