food truck business

Crucial Things to know while starting a food truck business


Venturing into business is quite an idea but knowing which type of business will be profitable to you is another. Imagine going into the food industry and trying to make the best use of it. The food truck business as a section of that industry has proven to be one of the most successful areas to venture into.

Hi everyone my name is Timileyin and in this post i will be talking about the basic things to be aware of before starting a food truck business.

Let me explain what a food truck means, a food truck is simply a large vehicle that has food in it for sale.

Different kinds of foods can be sold there but when setting up one, you need to be very much aware of the laws and policies guiding that kind of business or activity in that area.

It is important to note that the food truck business isn’t as it’s used to be in the past where you can only get little set of varieties to pick from. Nowadays,  you can get pretty much anything you want from cup cakes to pizza of many kinds.

You can make your food truck business more prominent by engaging it on social media platforms such as Facebook, Twitter, Instagram, snap-chat and many more. Via this platform potential customers can know the foods you have available at every period and their prices.

Given the fact that food truck business often move from location to location, they tend to have more customers and publicity. Leveraging on your social media platforms, your potential customers can know when you are in their neighborhood.

Before you start thinking of starting a food truck business, below are some of the things you need to be aware of.

1. Food trucks are always mobile

Just like i mentioned earlier on in this post, i said food trucks are all about location. Finding the right locations to explore can go a long way when determining the success of your business.  While moving your truck from place to place, you need to have a sort of licence or permit to operate and this differs from place to place.

Being aware of this now, it is important for you to always make your research about the next place you are going to or the place you are presently in to fully maximize every opportunity and information you have at your disposal.

2. Food trucks aren’t just about the basics

You may be wondering what i meant by “basics”. The basics in this context happens to be sandwiches and burgers, lol.

While food trucks try to maintain the basics, it’s also important to take a step further to explore other variety. In this present day and age, most food trucks alongside the normal sandwich and burger, they make other dishes like sushi, cupcakes and many more.

In a nut shell, they make their customers feel at home.

3. They dominate social media platforms

One major way to get customers is through the social media platforms. There are communities on social media to explore like the food community , you can get potential customers and you can also see different dishes to add to your menu.

Via the social media platforms, you can also build a brand and be known across board. This helps your business scale very fast and you can also get to know other food truck vendors in which you can form a community together with.

While leveraging this platform, you can take pictures of your dishes and post them on your pages tagging their prices on them.

Read, practice and share


Komolafe Timileyin is a passionate entrepreneur that loves to solve entrepreneurial issues. He is also a blogger and an upcoming Engineer.

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