What ever business you have or run, you definitely need an online marketing plan and luckily in this dispensation there are a lot of online marketing platforms to try out but in this post, we will be discussing on one of them.
Hi everyone my name is Timileyin and in this post i will be discussing about Facebook, a guide for online marketing .
In this post i will be discussing various subtopics like Facebook profile, why you need to have a Facebook account for your business, how to create a Facebook page for your business, how to grow your audience or fan base also on Facebook and many more.
One major reason why it’s important for you to have at least a Facebook account for your business is to have a face behind your brand and also to promote it.
To successfully use a face book account you have to understand the following :
1. The differences between Facebook profiles, pages and groups
This is one of the very first steps to understand if you want to succeed while using Facebook.
You have to clear off the misconception that every Facebook user must have a Facebook profile, as a business owner you mustn’t have just a profile but instead, it’s a page that’s required of you.
Owning a Facebook page gives you a lot more opportunities than just a profile, it exposes you to a lot more benefits and privileges to explore from and you can also interact with several related groups where you can share knowledge among yourselves.
One of the other opportunities you get for owning a Facebook page are that you have the privilege of understanding your audience, knowing where they are, what they do for a living and many more.
2. How to create a Facebook account
You all know the importance of a page but to have a page, you need a profile and to get that profile you need an account. To get started with that, you have to sign up for a personal profile on Facebook.
Once you have that settled, you can then follow the series of steps outlined for you on the page . Facebook has made it easy and user friendly so it’s not a difficult process so far you can read and write.
Once you have created your account, you can then think about customizing the home page or tab to suit your taste and also to help your customers interact with your products.
3. How to grow your audience on Facebook
Growing something in the general sense doesn’t seem easy, the same goes with your community of customers patronizing you via Facebook.
It takes a great deal of work and time when trying to grow your client base on Facebook.
To grow your business, it starts with your page, is it compelling ?, what value am i deriving from it? .
Once you can now provide those answers to your potential clients, you have to constantly engage with them and build a relationship with them. Doing this will enable you to understand your customers and know what they want and how you can meet their wants.
4. Facebook advertising
As a Facebook business account, you have the privilege of spreading the word about your business through adverts. You can promote your business through ads by paying an amount of money to Facebook to enable that to happen.
If you need a guide through the whole process, you can leverage on the guide to Facebook ads to help you out through the process.
You can also help your business by leveraging your business as a medium for networking with other businesses, and platforms that can create opportunities for your business to grow as en a result of investment opportunities to experience experience among many other things.
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