Pure water is one of the most common drinks on the market, as one would expect from something so important.
It’s particularly common with those who don’t have access to untreated drinking water or those who are health conscious.
That said other benefits, such as comfort, are offered by pure water. Through water jugs and bottles, this drink is easily distributed.
With demand for the drink growing, small business owners have plenty of opportunities to cash in on the marketing and selling of the water.
So how do you start a company of this kind?
1. Formulate a business strategy
Start by conducting research and writing a business plan for your business with pure drinking water.
Second, where do you plan to work and on what scale?
Will you be working in your local neighborhood, community, town, or on a larger scale?
You may need to purchase equipment of different sizes and prices depending on the scope of operations.
Starting with your local neighbourhood and necessary equipment is best. As your market grows, you will rise steadily from there.
Create a business plan focused on how much the equipment and initial staffing costs would cost. The narrower your variety of tasks, the less workers you’ll need.
For now, you don’t have to devote a large portion of your budget to ads, as you can later wing it.
Spend as much time on this move as you need, since it is practically the most important.
Your business strategy is going to operate as a road map that leads the company forward.
2. Obtain Certificates of Licensing and Compliance
To get your company going, you need to get all of the required licenses.
That include the local authorities’ business licenses, the health department’s health permits, and the IRS’s tax enforcement certificates.
Since you are selling a consumable product, your main concern here is health.
To find all the required permits you need, make sure you visit the health department’s website for your local area. You should open a bank account for your company as well.
3. Funding for Stable Startup
For your start-up, you now need to secure financing. The exact amount of money you’re going to need depends on several different factors, including the overheads associated with operating your physical headquarters, how much stock you’re going to purchase at the start, and other expenses, such as getting your office equipment, training your staff, getting insurance for your company, and so on.
You have plenty of options open to you as a small company, as far as financing is concerned.
One way to go to factoring, where you sell cash in exchange for our receivables.
When you secure a big wholesale order for your water at the outset, but have no cash on hand to service the order, this can be a great choice.
You can get a bank loan as well, or you can tap your savings, like your 401 (k).
4. Select a Central Production Location
For your organization, you need to choose a physical base of operations.
What matters here most is centrality. Your operations center should be as close as possible to the distribution points.
Distribution costs are usually much higher than packaging costs in the pure drinking water market. Virtually nothing costs the commodity itself.
Therefore by choosing a central venue, you can aim to minimize your transportation costs as much as possible.
5. Recruit and Train Employees
In order to perform the different job tasks within the organization, you need to interview applicants, employ workers and train them.
To build the company marketing and development side of your business, you will need a number of employees, including those who run the manufacturing and bottling equipment, delivery drivers, office workers to manage billing, payments, and payroll, and others.
6. Devise a plan for marketing
Find out as much about the state of the market for pure drinking water as you can, and whether or not you can take advantage of any unexploited niches.
Your strategy can make or break you when it comes to the pure drinking water market.
Will you intend on invading the market of another brand? Are you going to distinguish your brand?
Differentiation can be accomplished in a number of ways such as providing a more appealing brand, or openly promoting the health benefits of your water, or being cheaper than the competition, or even as simple as maintaining a relationship with your customers directly, as the owner of your company.
If you work in a small environment, where you can personally get to know all of your clients, this last one is particularly powerful.
7. Enforce an Advertising Plan
For your company, you need to have a comprehensive publicity plan.
Start by producing persuasive promotional messages that talk about the advantages of your water especially the health benefits.
On the internet, you can purchase ad space and advertising in other types of media such as TV, radio, magazines and billboards. At the beginning, you don’t need to splash.
Only start tiny, and increase your investment with the best conversion in every marketing channel.
8. Developing alliances for distribution growth
Be a participant in health fairs that allow your pure drinking water to be promoted and sold.
Also, to become a supplier of your product, promote partnerships with companies, schools, grocery stores and retail outlets.
Concentrate on larger volumes of water, such as five-liter and 20-liter bottles, if you are operating in a small area.
Focus on getting deals with offices and schools that are wholesale.