Many people trivialize the importance of having professional business cards that actually talks about a brand or business or company or an employee’s portfolio and so on.
While most people trivialize it, this can actually be the saving grace for your business.
Hey everyone my name is Timileyin and in this post i will be talking to you about the basics of business cards , why you should have a really profound and informative business card and some tips on how to create a capturing business card.
Most people feel the need to do everything in their business by themselves but the honest truth is that doing everything yourself may not be impossible but doing a job that is super excellent might be questionable.
When creating a business card for your company or yourself ensure tl have it in mind especially for new businesses that you are laying an impression on the heart of the potential user who will receive your card therefore you cannot afford to do an unimpressive job on your cards.
Note that doing something of this magnitude in a cheap manner will ultimately tell in the results it will bring as it relates to the customers.
To build an effective business card, here are some tips to follow
1. GO FOR THE HELP OF A BUSINESS CARD DESIGNER EXCEPT YOU HAVE THE REQUIRED SKILL TO MAKE A CAPTURING ONE YOURSELF.
This designer is also responsible for designing your other documents like letterheads, brochures etc. While doing that , it will be proper for you to promote your brand image through these platforms alongside your business cards.
The typical size of a business card is about 3.5″ x 2″ . This give little to no space for doing too much extra work on it.
While designing the card, do not make the mistake of allowing your business logo to be too big or the text too small.
3. KEEP TO THE STANDARD BUSINESS CARD SIZE EXCEPT YOU WANT TO GO UNIQUE
Knowing fully well that the standard size for a business card should be 3.5″ x 2″ , you can also try out some other sizes and shapes but this can reduce the professional look of the business card but also create a memorable impression on the user. It’s your choice to make anyways, whichever one suits you best.
When designing your card, do nit just put any detail on it, ensure it is at least for a specific reason and not just because you feel like it because adding unnecessary details on your card can devalue the potent effect of the card when trying to lay an impression in the user’s mind.
Some of the key things that should be there include :
- Your name
- Your company’s name
- Your company’s logo
- Your phone number and email address ( both personal and business )
- Your physical address
- Your company’s website address.
5. KEEP THE BACK PLAIN OR USE IT FOR NOT TOO IMPORTANT INFORMATION
How well do you think people turn their business cards to the back to see what’s there ?
Well they do not turn that often, maybe only 3% of people that use business cards turn to the back to see what’s there.
This is an indication that to have a strong business brand via distributing business cards, you need to follow all these tips and this will in the long run bring your brand into the limelight.
One important thing to add is that when trying to create a business card, put yourself in the position of the customer who receives the card so as to guide you into what and what not to add to your business card to avoid being frustrated when trying to find an information about your brand.
I hope this post has been an eye opener to you to guide you into creating a good business card.
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